Our Mission & Vision
At the heart of our mission is the belief that financial literacy is a fundamental life skill—one that empowers individuals to make informed, confident decisions about money. We are committed to providing accessible, practical, and inclusive financial education that helps people of all backgrounds build wealth, avoid debt, protect their future, and achieve long-term financial well-being. Through education, advocacy, and community outreach, we aim to close the financial knowledge gap and create a more financially resilient society.
- Our Mission: Our mission is to empower people with practical financial knowledge, no matter their background.
- Our Vision: Our vision is a world where financial literacy is accessible to all age groups, and actionable.
A Brief History of Financial Literacy
The concept of financial literacy has evolved significantly over time, reflecting changes in society, economics, and technology.
Financial literacy is not just about money—it’s about empowerment, stability, and opportunity. With the right knowledge and tools, everyone has the potential to take control of their financial future
Early Roots
Financial education can be traced back to the early 20th century, when the rise of industrialization led to new forms of labor, wages, and consumer spending. As more people began handling their own money, basic financial skills became increasingly important.
Mid-20th Century
Post–World War II economic growth in the U.S. and other countries brought about increased access to credit, mortgages, and consumer goods. This period highlighted the need for individuals to understand budgeting, borrowing, and saving—but formal education in these areas remained limited.
Late 20th Century
1990s, concerns over financial illiteracy grew. In response, schools, nonprofits, and financial institutions began offering targeted financial education programs.
2008 Financial Crisis
The global financial crisis exposed widespread gaps in consumer knowledge about loans, mortgages, and risk. This marked a turning point: governments and educators began pushing harder for financial literacy as a public priority.
today
In the digital age, financial literacy is more crucial than ever. From online banking and digital investing to cryptocurrency and student loans, individuals now face increasingly complex financial choices. As a result, financial education is expanding across schools, workplaces, and community programs worldwide.
Our Founder's Story
As a former Masters Degreed educator and school counselor who became a QRC for NFL athletes and an insurance broker I was still seeing many of my clients and customers lagging behind on understanding their finances. Knowing the community well, I decided to put the learning in and on apparel. I worked with Trawick and Smith, and Fred McNeil both former NFL players as a Certified QRC through the Department of Labor. I provided services to athletes and helped them with their vocational and financial goals. One of my former NFL athletes works for a Federal agency, another is a radio announcer for the Kansas City Chiefs, and many others obtained employment working for NFL teams or colleges. I was the “original drafter” of the National Football League Players Association NFLPA transition program that was submitted to Paul Tagliabue and Gene Upshaw on what services they needed to provide to help players with their transitional skills for life after football. I received input from former players such as Alan Page, Greg Coleman, JC Peirson, Windland Hall, Leo Lewis, Darin Nelson, David Howard and others. I could teach them one on one as I met with them but that was not getting the job done fast enough. Over the years I added, customers as an insurance agent and broker and really begin to see the struggles of the “regular people” have of living from pay check to pay check. Many had zero in their savings accounts and a few didn’t even have a basic checking account. They were strictly cash and carry. Most never took notes so they could not remember the directions they were provided. Thus was born the idea of teaching through apparel. Instead of trying to tell people what to do, I decided to write it in the lining of the apparel or put it on the outside of the apparel. It works! People start conversations by asking what is a REIT? What is an annuity? What is the difference between Term and Whole Life, or Universal Life? etc.
Today you see the results of my vision. Slow and steady wins the race.